Friday, September 28, 2012

A Tale of Two Hope Machines, 3.1

Why all the attention paid in the previous post to the use of the word “hope?”

Language counts. 

*  *  *  *  *

Dear Red Treehouse and UCP:

Somewhere Wendell Berry wrote that abstract, ‘objective,’ impersonal, dispassionate language...cannot replace, and it cannot become, the language of familiarity, reverence, and affection by which things of value ultimately are protected.
 
It’s a big job you two have taken on, and the language you use lets us know what you make of its attendant challenges and opportunities. It reveals how passionate you are. (or aren't)  Words don't tell the whole story, of course, but they “clue us in” as to whether or not we should invest: our monies, our participation, our emotions…

Hope may be the most emotionally charged word on your respective sites. Before we get ours up, we want to have some idea of how committed you are to stewarding it. Are you up to the task?

We sincerely hope so.  

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