I
don't know these days if people are still handing out kudos, or even props for
that matter, but I want to -- to RespectAbilityUSA.
How come?
Based on first
impressions only of its Facebook activities, I see an organization using social media
for more than just fundraising or marketing communications. I see it using social media strategically, too, for doing important, mission-driven work.
In the past 4-6 weeks, for
example, RA has issued at least 4-6 unique calls to action. (I know in at least two cases
its calls were answered.) It has invited constituents to:
- participate in a conference call
- complete a survey
- submit photos
- provide pro bono camerawork, and
- be interviewed.
Could this mean it actually gets what it means to "be digital"
and why things necessarily start and end with the constituent?
In any case, RespectAbility's
Facebook page strikes me as a good environment for knowledge; a good
environment for learning. There's a working community in the making there. And since at this
point I can only imagine giving its leaders a "smartie" award for
productive Net behavior -- I wish 'em well.
I hope other nonprofits working in and around the CP and special needs realm take note.
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