Ready to go
under the GARTNERSCOPE?
Gartner, Inc. is the world's leading information
technology research and advisory company. It delivers technology-related
insight that helps clients “make the right decisions, every day.” What might a company focused on ROI in IT have to offer UCP and RT*?
By
“Gartner”, what I really mean is Anthony Bradley and Mark McDonald, employees of the company
and authors of The Social Organization (Harvard Business Review
Press, 2011). It’s their take I want to explore going forward, for it's their contention that – based on thousands of client interactions about “how to select and
employ social media technologies for business gain” and more-in-depth
studies of hundreds of initiatives – they’ve cracked the social media code.
Cracked the code. Not unlike the way life scientists have decoded the human genome. Not too surprising, either, that two IT guys would use that phrase. I'm reminded of Robert S. Kaplan (MIT electrical engineer turned Harvard accounting professor) and his comprehensive management approach for linking strategy to operations** -- and of David Allen and his Getting Things Done (GTD) methodology. (about which a techie user once observed: “David, you’ve just laid out all the subroutines that need to be run on whatever shows up in your universe.” )
* * * * *
Cracked the code. Not unlike the way life scientists have decoded the human genome. Not too surprising, either, that two IT guys would use that phrase. I'm reminded of Robert S. Kaplan (MIT electrical engineer turned Harvard accounting professor) and his comprehensive management approach for linking strategy to operations** -- and of David Allen and his Getting Things Done (GTD) methodology. (about which a techie user once observed: “David, you’ve just laid out all the subroutines that need to be run on whatever shows up in your universe.” )
* * * * *
The code they've cracked?
How to achieve broad and sustainable success with social media. How to interweave social media throughout the entirety of an enterprise, from its biggest goals and promises on down.
How to achieve broad and sustainable success with social media. How to interweave social media throughout the entirety of an enterprise, from its biggest goals and promises on down.
I think that UCP and Red Treehouse should try to understand what Gartner has to offer; that they'd each learn in the process how to make more hay, have more impact, and help more people find hope.
That's the direction I want to keep headin'...
That's the direction I want to keep headin'...
*RT= Red Treehouse
**Gartner’s portfolio management approach would mesh neatly with Kaplan's and Norton's Execution Premium Process (XPP).
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